Knowledge for your
digital presence

Practical tips and insights on web design, SEO, online marketing and branding.

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Web DesignMay 2025

Why your website can no longer be a template in 2025

Templates are cheap – but they cost you customers in the long run. Why individual websites convert and templates fail.

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SEOApril 2025

Core Web Vitals 2025: What really matters?

Google evaluates loading speed, interactivity and visual stability. I explain what to focus on and what changed in 2025.

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Online MarketingMarch 2025

Google Ads vs. SEO: Which brings you more?

Short-term visibility vs. sustainable growth. When to prefer which channel – and why both work together.