AI Support

AI support helps me complete your project faster, more precisely and at a fair price. I use the tools purposefully and make every important decision.

More quality,
not less.

Many assume: AI = automated = cheap = lower quality. The opposite is true when used correctly. AI accelerates my workflow – just like CAD makes an architect faster without replacing their creativity.

What you receive is my work: reviewed, refined, tailored to your business. AI is the tool – I am the craftsman.

Up to 40%
faster project delivery through AI-optimised workflow
100%
human-reviewed results – no AI output goes live without my approval

How I use
AI

🎨

AI in Web Design

Layout ideas, colour palettes and content structures are iterated faster with AI tools. The result: more concepts in less time – so we find the best solution together, sooner.

🔍

AI in SEO

AI-powered keyword research and SERP analysis. I use tools like Perplexity and ChatGPT for research – not to generate texts mechanically, but to sharpen the strategy.

📢

AI in Online Marketing

Target audience analysis, ad copy variants and performance evaluation. AI helps me identify patterns in campaign data faster and allocate budgets more efficiently.

✨

AI in Branding

Market strategy research, naming options, tone-of-voice testing. AI speeds up the research phase – the creative decision and execution remains my work.

✍️

AI for Content

First drafts, translations, alternative suggestions. Everything is revised by me, refined in your brand voice and verified for accuracy. No unreviewed AI text goes live.

🔒

Data Privacy & Control

I do not share personal client data or confidential project information with AI services. Internal project details stay internal – that is non-negotiable for me.

My
AI Tools

I show you what I work with – no black box. Every tool is used consciously and deliberately, never as a substitute for my judgement.

🤖
Claude (Anthropic)
Texts, strategy, code review
💬
ChatGPT (OpenAI)
Research, ideas, first drafts
🔎
Perplexity
Competitor & keyword research
🎨
Midjourney / Adobe Firefly
Image concepts, moodboards
⌨️
GitHub Copilot
Code support & review

What AI will
never replace

✓
Creative final decisions
✓
Quality control of every result
✓
Strategic consulting for your business
✓
Personal communication with you
✓
Understanding your company
✓
Responsibility for the final product
🧑‍💻
"AI is my co-pilot. I make the decisions – and you have the final word."
— Dirk Murrnautzky, digital.chocosite

AI Support – what you should know

AI Support for your digital project

See for yourself. The first conversation is free and non-binding.