AI Support

A skilled craftsman uses the best tools. I use AI – so your project gets done faster, more precisely and at a better price. I make the decisions.

More quality,
not less.

Many assume: AI = automated = cheap = lower quality. The opposite is true when used correctly. AI accelerates my workflow – just like CAD makes an architect faster without replacing their creativity.

What you receive is my work: reviewed, refined, tailored to your business. AI is the tool – I am the craftsman.

Up to 40%
faster project delivery through AI-optimised workflow
100%
human-reviewed results – no AI output goes live without my approval

How I use
AI

🎨

AI in Web Design

Layout ideas, colour palettes and content structures are iterated faster with AI tools. The result: more concepts in less time – so we find the best solution together, sooner.

🔍

AI in SEO

AI-powered keyword research and SERP analysis. I use tools like Perplexity and ChatGPT for research – not to generate texts mechanically, but to sharpen the strategy.

📢

AI in Online Marketing

Target audience analysis, ad copy variants and performance evaluation. AI helps me identify patterns in campaign data faster and allocate budgets more efficiently.

AI in Branding

Market strategy research, naming options, tone-of-voice testing. AI speeds up the research phase – the creative decision and execution remains my work.

✍️

AI for Content

First drafts, translations, alternative suggestions. Everything is revised by me, refined in your brand voice and verified for accuracy. No unreviewed AI text goes live.

🔒

Data Privacy & Control

I do not share personal client data or confidential project information with AI services. Internal project details stay internal – that is non-negotiable for me.

My
AI Tools

I show you what I work with – no black box. Every tool is used consciously and deliberately, never as a substitute for my judgement.

🤖
Claude (Anthropic)
Texts, strategy, code review
💬
ChatGPT (OpenAI)
Research, ideas, first drafts
🔎
Perplexity
Competitor & keyword research
🎨
Midjourney / Adobe Firefly
Image concepts, moodboards
⌨️
GitHub Copilot
Code support & review

What AI will
never replace

Creative final decisions
Quality control of every result
Strategic consulting for your business
Personal communication with you
Understanding your company
Responsibility for the final product
🧑‍💻
"AI is my co-pilot. I make the decisions – and you have the final word."
— Dirk Murrnautzky, digital.chocosite

AI – what you should know

More efficient, better, fairer – with AI

See for yourself. The first conversation is free and non-binding.